Let Us Be the One

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Let Us Be the One is the 1976-1977 slogan for ABC. It was also used by Australia's Nine Network in 1977.

Early on in its history, ABC often finished third in the ratings behind the other two networks in the United States: CBS and NBC. However, the network's fortune had improved by the late 1970s, with hits such as Roots and Happy Days. The 1976-77 season marked the first time that ABC placed first in the national ratings.

At around the same time, the network began using various versions of the phrase "The One" in its promotional materials. "Let Us Be the One" was introduced in 1976, based on the song by The Carpenters.

[edit] Nine Network ID

• The "LUBTO" slogan on Nine Network (1977, video)

Preceded by Welcome To the Bright New World of ABC

Let Us Be The One 1976-1977

Succeeded by Still the One