Let's Just Play Go Healthy Challenge
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Let's Just Play Go Healthy Challenge, the role model kids undertake some of their biggest challenges yet, and are rewarded with successes and big changes. Airing Sunday, August 27, 2006, 8:30 p.m. ET/PT on Nickelodeon, the latest installment of the Let's Just Play Go Healthy Challenge, which follows four real life kids over a six month period in the quest to make their lives healthier, finds the Challengers more motivated than ever.
The Let's Just Play Go Healthy Challenge on Nickelodeon is a joint effort between the network and The Alliance for a Healthier Generation - an initiative between the William J. Clinton Foundation and the American Heart Association. To date, more than 120,000 kids have registered to take the Challenge in their own communities. The 2006 campaign will culminate on Nickelodeon's third annual Worldwide Day of Play on Saturday, September 30.
Additionally, Nickelodeon and the Alliance for a Healthier Generation have formed the Go Healthy Challenge Champions Network, a group of organizations that are lending their support to the Let's Just Play Go Healthy Challenge initiative. Among the Champions are local affiliates of the American Heart Association, American Diabetes Association, the National Association of Physical and Sports Education, National Recreation Parks Association, National Rural Health Association and many more. These groups will lend their support to the Let's Just Play Go Healthy Challenge on a grass roots level, help bolster kids and community participation and awareness of the campaign and its goals, and participate in Worldwide Day of Play.
TurboNick, Nickelodeon's online broadband video service available on Nick.com, will continue to air personal footage from the four role models personal video diaries. This streaming content of the kids takes a deeper look behind-the-scenes of their daily challenges and conquests. In addition, the September issue of Nickelodeon Magazine will feature three real kid activists, who, like Chris from the Challenge, are working to improve health and wellness in their respective communities.
Kids can continue to sign up to take the Let's Just Play Go Healthy Challenge on www.nick.com/letsjustplay. Community organizations, schools and individuals can participate by visiting www.everythingnick.com and downloading the Let's Just Play Go Healthy Challenge toolkit for resources that will aid in the planning of their own events surrounding the Challenge.
