Leo Burnett Worldwide
From Wikipedia, the free encyclopedia
Leo Burnett Worldwide, generally referred to simply as Leo Burnett, is the organization overseeing all the regionally based advertising agencies in the family of advertising agencies created by Chicago ad man Leo Burnett.
Founded in Chicago by Burnett in 1935, during the Great Depression, the agency has since grown to be one of the most extensive marketing communications networks in the world, having agencies from London to Manila. Worldwide, it handles 8 of the top 10 consumer brands.
Pior to its merger with French conglomerate Publicis Groupe, Burnett was fiercly independent and was one of the largest indepdent agencies in the world both in revenue and worldwide offices. Burnett was also known for being one of the "Best Places to Work in America."
In 2002, Leo Burnett became part of the Publicis Groupe, the fourth largest communications company in the world.
[edit] Notable clients
- Kellogg's, 1949
- Procter & Gamble, 1952
- Philip Morris, 1954
- Maytag, 1955
- Coca Cola, 1969
- H.J. Heinz, 1974
- Fiat, 1978
- Visa, 1979
- McDonald's, 1981
- Kraft Foods, 1984
- Hallmark, 1988
- Morgan Stanley, 1988
- Diageo, 1988
- Walt Disney, 1994
