Lemmings (television commercial)
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Lemmings is the title of the television commercial that launched the "Macintosh Office" by Apple Computer in the United States, in January 1985, a year after the introduction of the Apple Macintosh in 1984. It was aired during the 1985 Super Bowl. Apple never aired another commercial during the Super Bowl until the Hal commercial in 1999. The Lemmings commercial was a large failure, and was widely seen as insulting to potential customers.
[edit] Summary
To the soundtrack of a whistled, discordant and down-tempo version of Heigh-Ho, a long line of blindfolded businesspeople slowly makes its way through a dusty, windswept landscape to a cliff, where one by one they fall to their doom. A voiceover notes that the 'Macintosh Office' will soon be released; the last businessman stops just at the brink, uncovers his eyes and takes in the situation, as the announcer suggests 'looking into it'. A second line of people is then seen as the alternative, 'business as usual', is also suggested.
