Leah Betts

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A photograph of Leah Betts in a coma.
A photograph of Leah Betts in a coma.

Leah Betts (November 11, 1977 - November 16, 1995) was a schoolgirl from Latchingdon in Essex, England. She is notable for the extensive media coverage and moral panic that followed her death several days after her 18th birthday, on November 11, during which she took an ecstasy tablet, then collapsed four hours later into a coma, from which she did not recover. Later, it was discovered that water intoxication rather than drug use was the cause of her death.

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[edit] Press reaction

The press was quick to report that Leah's death was an example of the dangers of illegal drugs in general, and ecstasy in particular.[1] Leah was from a quite ordinary family, with her father an ex-police officer and her mother a nurse. The fact that she was so ordinary may have contributed to the sense of shock around the country. It was suggested that the pill she had taken was from a "contaminated batch."[2] Not long afterwards, a major 1,500-site poster campaign used a photograph of a smiling Leah Betts (i.e. not the picture of her on her deathbed, as some sources erroneously claim) with the caption Sorted: Just one ecstasy tablet took Leah Betts. Critics of the anti-drug media have suggested that the reportings of Betts' death downplayed or ignored the fact that she had drunk copiously excessive amounts of water, reducing the awareness of the dangers of water intoxication and in turn leading to higher risks for those who would use ecstasy.

[edit] The inquest

An inquest determined that her death was actually not directly due to ecstasy consumption, but rather the large quantity of water she had consumed, apparently in observation of an advisory warning commonly given to ravers to drink water to avoid dehydration resulting from the exertion of dancing continuously for hours. Leah had been at home with friends and had not been dancing, yet consumed about 7 litres (1.85 gal.) in less than 90 minutes, resulting in water intoxication and hyponatremia (a dilution of the blood, disrupting sodium levels), which in turn led to serious swelling of the brain (cerebral edema), irreparably damaging it.

[edit] Police response

Essex Police assigned 35 officers and huge resources to tracking the suppliers of the tablet Leah had taken, but after an estimated cost of £300,000, the only people convicted were three of her friends, two of whom were cautioned, while the third received a conditional discharge. A fourth friend was acquitted after a retrial.[3]

[edit] Subsequent events

The media onslaught after her death focused heavily on the putative fact that it was the first time she had taken the drug.[4] It arose later - though was much less publicised - that she had taken the drug at least three times previously. Her father, Paul, subsequently became a vocal public campaigner against drug abuse. He and his wife were present at the press conference at which Barry Legg MP launched his Public Entertainments Licences (Drug Misuse) Act, which allowed councils to close down licensed venues if the police "believed" controlled drugs were being used "at or near" the premises.[5]

It later emerged that the Sorted posters had been the work of three advertising companies: Booth Lockett and Makin (media buyers), Knight Leech and Delaney (advertising agency), and FFI (youth marketing consultants), which split the cost of what would have been a £1 million campaign between themselves, yet it has been claimed that their motives were hardly altruistic. Booth Lockett and Makin counted brewers Löwenbräu as one of its major clients, at a time when the alcohol industry saw increasing ecstasy use as a threat to profits. The other two companies represented energy drink Red Bull, earning Knight Leech and Delaney £5 million, while one of FFI's executives remarked that, "We do PR for Red Bull for example and we do a lot of clubs. It's very popular at the moment because it's a substitute for taking ecstasy."[6][7]

[edit] References

  1. ^ Altered State, Matthew Collin, 2nd edition 1998, page 300
  2. ^ BBC On This Day, 13 Nov, 1995
  3. ^ Altered State, Matthew Collin, 2nd edition 1998, pages 302-303
  4. ^ Altered State, Matthew Collin, 2nd edition 1998, page 302
  5. ^ Altered State, Matthew Collin, 2nd edition 1998, page 309
  6. ^ Ecstasy Reconsidered, Nicholas Saunders, 1997, pages 25-26
  7. ^ Altered State, Matthew Collin, 2nd edition 1998, page 302

[edit] See also

[edit] External links

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