Lay's Stax

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Lay's Stax is a snack food made from potatoes and produced by Frito Lay. Introduced in 2003 to act as competition for Procter & Gamble's Pringles, it has been criticized as a copy.

The differences are minor: for example, Stax are thicker and are less prone to breaking in the package. They also have less seasoning, which is applied to the bottom and top of the chip whereas Pringles applies their seasoning only to the top of the chip. Stax are also gluten free, while Pringles contain wheat starch.[citation needed]

In Brazil they are on the market under the brand name "Elma Chips Stax" since late 2006 in the flavours "Cheddar", "Sour Cream & Onion" and "Original" (Regular). Elma Chips is a Brazilian brand of Pepsico Inc, also known for "Stiksy", among others. The yellow lid is marked with "Lay's Stax".[citation needed]

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