Lawrence G. Chait
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Lawrence G. "Larry" Chait (27 June 1917 – 18 July 1997) was an American advertising executive who was a pioneer in mail order and direct marketing.
He was chairman of Lawrence G. Chait & Co., Inc. He was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon political opponents.
[edit] References
- Staff report (January 21, 1970). Ad man looks into future. Minneapolis Star Tribune
- Staff report (July 28, 1997). Lawrence Chait, 80, Pioneer in Mail Order. New York Times
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