Late night anime
From Wikipedia, the free encyclopedia
Late night anime (深夜アニメ shin'ya anime?) is a term for anime television series that airs at late night or early morning in Japan. There is no clear definition, but generally it is a program broadcasted between 11 P.M. and 4 A.M.
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[edit] Overview
Late night anime is targeted toward anime fans or younger generations. In former case, its main purpose is to promote later released DVDs or associated merchandises. Other than original stories, many anime are based on relatively minor (yet popular among otaku community) manga, novels, or video games. Genres tend to be the one loved by anime fans, such as romantic comedy, moe, action, or sci-fi, but there are exceptions. Most series are broadcasted for 1 cour/kur (3 months, 12 or 13 episodes) or 2 cour/kur (6 months, 24 to 26 episodes). Except of NTV programs, few titles have longer cour/kur.
In most cases, a production committee (a group of several related companies) buys a time slot from a TV station. Therefore, unlike ordinary programs, producing companies themselves are sponsoring companies as well. In that sense, those programs are similar to infomercials. This way, TV stations can fill the time slots with low viewership, while productions can advertise their products (anime DVDs) relatively cheaper. Since a production’s purpose is to promote the title to hardcore fans, low ratings or lack of sponsors is of little concern. Because of these merits, the number of late night anime is increasing. The fact they rely on the sales of DVDs means these anime are virtually same as OVAs, only they get a chance to be promoted. This is why "pure" OVA series have decreased rapidly.
[edit] The difference between TV version and DVD version
When late night anime become video products such as DVDs, they tend to have contents altered or expanded, such as;
- Animation qualities improved
- Scenes uncensored
- Completely new videos added, such as side stories or epilogues
Also, talks or commentaries by staffs/casts may be added.
Such an alteration often happens for television series, but this tendency is especially prominent for late night anime, because:
- They often lack enough production time or budget to make the program at a high quality at the time of broadcasting.
- They often want to include strongly sexual or violent contents that are restricted on television.
- They have to add values for the package, since they mainly rely on DVD sales.
[edit] Broadcast area
As of July 2006, there are 67 late night titles being broadcast, out of 95 total anime titles. This number includes those broadcasted in satellite and UHF stations as well. It notable, however, that not all are broadcast nationwide. Tokyo, for instance, has "only" 49 late night anime broadcast. In Okinawa, only 3 of them are on the air.
In many cases, the title is broadcast only in the area of the station producing the anime (which, in most case, is Tokyo). In other cases, they are only broadcast in Tokyo, Osaka, and Nagoya. UHF anime tends to be broadcast in Osaka, Nagoya, and Kantō region and not in Tokyo. There are some titles that are broadcast nationwide, but such cases are the exception, not the rule. In other areas, variety shows with local tarento are often popular, making anime's entry difficult. This is especially the case in Hokkaidō, where Yo Oizumi and his program is extremely popular.
If a household has satellite feeds or CATV, the situation becomes a little better, because anime orientated stations such as Kids Station, Animax, or AT-X broadcasts many of those titles. However, their broadcastings are often weeks or months behind the first run. Moreover, in Japan, satellite broadcasting (8%) or CATV (38%) is not as wide spread as in US.
[edit] History
The earliest late night anime titles include Hermit Village (仙人部落 Sennin Buraku?) (1963-1964), Lemon Angel (レモンエンジェル Remon Enjeru?) (1987), and Super Zugan (スーパーヅガン Sūpā Zugan?) (1992). (All of them on Fuji TV.) Hermit Village was from the longest running manga ever, still published in an adult magazine called Asahi Geino. Lemon Angel was an adult anime that is a spin-off of the adult OVA Cream Lemon. Super Zugan was from a manga about mahjong. Those titles got some attentions, but remained to be single experimental programs.
The title considered to be the true pioneer of late night anime is Those Who Hunt Elves (エルフを狩るモノたち Erufu o Karu Mono Tachi?) (1996) on TV Tokyo. At the time, several late night radio talk shows hosted by various seiyū were popular. As a genre, those programs were called aniraji, the abbreviation of anime and rajio (radio). TV staffs thought that if anime-related radio programs on late night can be popular, anime TV programs on late night should work too. The result turned out as they wished. Because of this, TV Tokyo continued their late night time slots. In 1997, time slots get expanded, and they became the basis of "late night anime" that we now know. At the time, following the immense success of the evening program Neon Genesis Evangelion (新世紀エヴァンゲリオン Shin Seiki Evangerion?), the number of produced anime rapidly increased. Many of those titles came to late night slots. NTV also started their late night anime with Berserk (剣風伝奇ベルセルク Kenpū Denki Beruseruku?).
In 1998, Fuji TV re-started their late night anime. Also, BS satellite station WOWOW started their block with complete version of Cowboy Bebop (カウボーイビバップ Kaubōi Bibappu?), which had been incompletely broadcasted on TV Tokyo's evening time slot.
The first UHF late night anime, Legend of Basara (Rejendo obu Basara), started this year as well. However, true rise of UHF anime had to be wait until Comic Party (こみっくパーティー Komikku Pātī?) (2001). In 2001, BS digital station BS-i began their time slot with Mahoromatic (まほろまてぃっく Mahoromatikku?), making the cute title one of its killer contents.
In 2002, Fuji TV increased the number of programs they broadcasted. However, they disvalued those otherwise-filler programs with nearly zero ratings. Schedules of their late night anime became extremely unstable. For instance, when a program was on air at 2:25 A.M., next week, it was on air at 1:55 A.M. The week after, it's not broadcasted, and the next week, 2 episodes were broadcasted from 3:05 A.M. The extreme case was the last week of Kanon, which they broadcasted last 3 episodes in a marathon. Anime fans heavily criticized this attitude, and production companies began to avoid broadcasting on Fuji TV. The number of late night anime on Fuji TV has decreased, and in October 2004, it has completely disappeared. However, from April 2005, they started the time block called Noitamina, the block aimed for young adult female audiences, who otherwise would not watch anime. However, non-Noitamina anime, such as Mushishi (蟲師 Mushishi?), still don't get proper scheduling.
[edit] Current tendencies of each VHF stations
- NHK General, NHK Educational
- NHK is the only public broadcasting station in Japan. They don’t broadcast late night anime, except of reruns.
- NTV
- They mainly make anime toward non-otaku audiences, but the titles still appeal to anime fans as well. Also, they make titles with fairly many episodes, such as Monster (Monsutā). By starting Ouran High School Host Club (桜蘭高校ホスト部 Ōran Kōkō Hosuto-bu?) and Nana, they now target female audiences as well.
- TBS
- Some of their programs, such as Strawberry Marshmallow (苺ましまろ Ichigo Mashimaro?) or Rozen Maiden ( ローゼンメイデン Rōzen Meiden?) are immensely popular among anime fans.
- It is notable that some of the titles they produce are not broadcasted on TBS, but on BS-i (the BS station related to TBS) or UHF stations. Such cases include Victorian Romance Emma (英國戀物語エマ Eikoku Koi-monogatari Ema?) and Fate/stay night (Feito/sutei naito).
- Fuji TV
- Because of the reason explained above, they broadcast least among VHF stations in Tokyo, except of NHK. See Noitamina for detailed lineups.
- TV Asahi
- They tend to broadcast at later hour than other stations (such as 2:40 A.M.) Many of their titles are original anime stories that are not based on other medias. Their program is generally the one that can be watched by ordinary people, without too much violence or fanservice. Examples include Kamichu! (かみちゅ! Kamichu!?).
- TV Tokyo
- The weakest network station among them, TV Tokyo always had to explore programs for niche audiences. Such genres include financial news, travel, jidaigeki (samurai fiction), outdoor, pets, and anime. Among VHF stations, more than half anime titles are broadcasted on this channel. As such, their late night anime are abundant with wide varieties.
[edit] Censorships
Japanese TV stations do not have a clear detailed system of parental guidelines. The only clear rule is that they can't show sexual organs. However, they do have many tacit understandings of what to be self-restricted. Bare breasts, for example, are difficult to be broadcasted on prime time.
TV Tokyo once broadcasted radical programs such as Evangelion on evening. However, in 1997, they had "Pokémon-shock", the incident that many children felt ill by watching the Pokémon episode with lots of flashing lights. After the incident, TV Tokyo's self-restriction codes became much more strict. Now, TV Tokyo and Fuji TV are said to be extremely strict on sexual descriptions. Naked bodies are censored, female underwear are censored as well. Even when a female character with a mini skirt jumps, her skirt does not whip at all, which often is ridiculed by fans. Those censorships on VHFs have become one of the primal reasons of the rise of UHF anime.
[edit] Rise of UHF anime
In Tokyo/Osaka, VHF stations are the major TV stations. Each of Tokyo VHF stations is a key station of its respective network, while UHF stations are minor "local" stations that don't have such a networks. If you don't set up special antennas or tuners, you can only watch VHF stations, not UHFs. (The distinction between VHF/UHF may become blurred in other parts of Japan, however.)
However, because these UHF stations are obscure, they didn't have strong restrictions. Also, their time slots were much cheaper than those of VHF stations. Avoiding strict restrictions by VHF stations, and avoiding random scheduling by Fuji TV, many anime, especially those with lots of fanservices, began to choose to be broadcasted on UHF stations. This even more obscure method still proved to be fairly effective, and UHF anime time slots continued to expand, especially from 2001. In 2006, if UHF stations are to be treated as one network (which they are not), it now broadcasts the largest number of late night anime (16), even more than TV Tokyo (8). However, many shows suffer from lower budgets compared with VHF shows.
Because of loose self-restriction codes, many of the title contain sexual or violent expression that are impossible to broadcast on VHF stations. Examples include Rizelmine and Elfen Lied (エルフェンリート Erufen Rīto?). (The latter title, however, was still heavily edited.) Never the less, as UHF anime continue to expand, they recently have more varieties. Shōjo titles such as We were Here (僕等がいた Bokura ga Ita?) are now broadcasted as well. Princess Tutu (プリンセスチュチュ Purinsesu Chuchu?), the show which can be watched by young children, is the UHF late night anime, too. As The Melancholy of Haruhi Suzumiya (涼宮ハルヒの憂鬱 Suzumiya Haruhi no Yūutsu?) becomes a huge hit, UHF late night anime doesn't seem like "the cheapest, but the most obscure option" anymore.
Similar tendencies can be seen in other obscure channels as well, such as WOWOW, BS-i, and CS channels on SkyPerfecTV!. It is notable that AT-X, a pay-channel on SkyPerfecTV!, broadcasted Elfen Lied without any edits.
[edit] See also
- ja:深夜アニメ一覧 Japanese list of late night anime titles
- ja:UHFアニメ一覧 Japanese list of UHF anime titles