Las Vegas Convention and Visitors Authority

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The Las Vegas Convention and Visitors Authority (LVCVA) is a public agency that runs the Las Vegas Convention Center, Cashman Center, and Cashman Field and is responsible for the advertising campaigns for the Clark County, Nevada area.

The fourteen member board is appointed by various elected governing bodies in the County. Funding is provided by a room tax on all hotels in the county.

1 Activities
2 Visitor Profile Study
3 Members
4 See also
5 External links

[edit] Activities

The authority works to bring events to the Las Vegas area, sometimes by providing funds to subsidize events. These events include:

The NBA 2007 All-star game
The 2006 Tennis Channel Open Tennis Tournament

The authority is also responsible for the advertising campaigns for Las Vegas. Working with the same advertising company R&R Partners since 1982 they have developed ad campaigns like:

Only in Vegas
What happens here, stays here

[edit] Visitor Profile Study

Since the mid-1970s, the LVCVA has published a Visitor Profile Study, based on thousands of personal interviews with visitors. The latest study (covering the year to 31 Dec 2005)[1]shows that:

Las Vegas hosted a record-breaking 38.5 million visitors in 2005 with 39.1 million projected for 2006.
The overall average age of a Las Vegas visitor is 47.7 years old, with visitors in the 30 to 39 age range increasing to 20 percent of all visitors.
The average gaming budget per trip, per person, was $627 (up from $545 in 2004).

The latter figure implies that more than $24.5 billion was wagered by visitors during 2005. The gaming revenue for Las Vegas during 2005 was $7.6 billion (31 per cent of the amount wagered).