Lance Inc.

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Lance, Inc.

Type	Public (NASDAQ: LNCE)
Founded	1913
Headquarters	Charlotte, North Carolina
Industry	Snack food
Products	ToastChee Thunder potato chips Captain's Wafers Cape Cod Potato Chips Outpost Brand Beef Jerky
Revenue	$679.3 million USD (2005)
Employees	5,500
Slogan	Freshness
Website	http://www.lance.com/

Lance Inc., is an American snack food company headquartered in Charlotte, North Carolina.

They manufacture snacks such as:

Captain's Wafers
Toastchee Crackers
Nekot cookies
Gold-N-Chees crackers
Cape Cod Potato Chips

1 History
2 Ownership
3 Nabs
4 Trivia
5 External link

[edit] History

Aidan Lance and Salem Van Every, Lance's son-in-law, started selling single serve snacks in 1913. Two years later, they opened the doors of the Lance Packaging Company. In 1943, Aidan Lance Van Every took over leadership of Lance, still a privately held company. Today, Lance, Inc. is a leader in the snack food industry and one of the largest manufacturers and distributors of Snack Foods in the United States.

[edit] Ownership

Although Lance, Inc. is publicly traded, the Lance and Van Every families still maintain an active interest in the company.

[edit] Nabs

Many snack cracker products manufactured by Lance are commonly referred to as "Nabs". The term "Nabs" today is used to reference any type of snack crackers, most commonly those made and manufactured by Lance, Inc. Many in the southeastern United States prefer the term Nabs to generically mean the specific Toastchee brand of Lance crackers. The term has its origins back to 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet". They soon added a second, "Sorbetto Sandwich Packet". These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, news stands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public. (~~TLXEA_13861319~~N). This term caught on and is still widely used today.

[edit] Trivia

In 2004 Lance become the first snack food manufacturer to remove Trans Fats from its entire Sandwich Cracker and Cookie line.
In 2003, Charlotte Mayor Pat McCrory appeared in humorous "I've got Lance in my Pants" television ads.