KWAV

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KWAV
City of license	Monterrey, California
Broadcast area	Santa Cruz Monterrey Salinas, California
Branding	K-Wave 97 FM
First air date	1961
Frequency	96.9 (MHz)
Format	Adult Contemporary
ERP	18,000 watts
Class	B
Owner	Buckley Broadcasting
Website	www.kwav.com

KWAV is a commercial radio station in Monterrey, California, broadcasting to the Santa Cruz-Monterrey-Salinas, California area on 96.9 FM.

KWAV airs an adult contemporary music format branded as "K-Wave 97 FM".

Contents 1 History, 1994-Present 2 Current Line-Up 3 Former DJ's 4 External links

[edit] History, 1994-Present

In the mid-90's, KWAV was branded as "Today's Hits, Yesterday's Favorites." The Adult Contemporary music mix was upbeat, featuring an R&B-leaning playlist with Mariah Carey, Gloria Estefan, Janet Jackson, Whitney Houston, Paula Abdul, The Pointer Sisters, Vanessa Williams, Brian McKnight, Lionel Richie, Stevie Wonder, Michael Jackson, Madonna, Smokey Robinson, Timmy T, Stevie B, Expose, and Ace of Base as core artists. Other core artists included Amy Grant, Bryan Adams, Rod Stewart, Sting, Michael Bolton, Billy Joel, Richard Marx, Paul Young, Restless Heart, Don Hensley, Foreigner, Bonnie Raitt, Bruce Hornsby, Huey Lewis, Heart, Roxette, Basia, and Swingout Sister. Also included were numerous pop/alternative crossover tracks by Melissa Etheridge, Duran Duran, Sheryl Crow, Lisa Loeb, Hootie & The Blowfish, Meatloaf, and Dionne Farris. By early 1996, the music mix became very upbeat - almost Hot Adult Contemporary in nature - and included songs by Blues Traveler, Gin Blossoms and The Cranberries.

In February 1996, the station suddenly revamped its image, becoming "Soft Rock Favorites" and shifting its playlist to include more 70's songs and fewer upbeat current songs.

In March 1999, the station dropped its legendary "Love Songs Til Midnight" all-request call-in program in favor of the nationally-syndicated Delilah program. "LSTM" host Candy James subsequently moved to middays.

From 2000-2005, the station's music mix included numerous R&B oldies by Al Green, The Supremes, The Spinners, and The Four Tops.

In 2003, longtime morning host Jack Peterson departed, and was replaced by former KCBA-TV weatherman Barry Brown (and co-host Karen Hamilton).

In 2005, the station shifted its playlist to include fewer oldies and more of the upbeat 80's and 90's R&B-leaning tracks it used to play in the mid 1990's. The station also began adding 70's-era R&B/disco tracks by artists such as Earth Wind & Fire, Diana Ross, Gloria Gaynor, and The Beegees. The branding, however, remains "Soft Rock Favorites."

The station moved to a new facility in early 2006, and subsequently changed its music library.

[edit] Current Line-Up

M-F, 5-9: Barry Brown in the Morning (with co-host Karen Hamilton)

M-F, 9-2: Candy James (includes "All Request Lunch" 12-1)

M-F, 2-7: Steve Davis (includes "Drive at Five")

M-F, S, 7-12: Love Songs w/ Delilah

Weekends/Fillers: Skyler Stevens, Greg Dean, Kathy Lee Taylor

[edit] Former DJ's

Gary Russell, Sebastian Thomas, Jack Peterson, Shelley Hayes

[edit] External links

• Official Website
• Query the FCC's FM station database for KWAV