KVYB

From Wikipedia, the free encyclopedia

KVYB
Broadcast area	Santa Barbara, California
Branding	103.3 The Vibe
Slogan	Hip Hop y Mas ("Hip-Hop, And A Whole Lot More")
First air date	May 2005
Frequency	103.3 (MHz)
Format	Rhythmic Top 40
ERP	105,000 watts
Class	B
Callsign meaning	VYB phonetically is "Vibe"
Owner	Cumulus Media
Website	www.1033thevibe.com

KVYB ("103.3 The Vibe") is a Hurban-leaning Rhythmic Top 40 based in Santa Barbara, California. The Cumulus station operates at 103.3Mhz with a ERP of 105Kw. KYVB's signal coverage blankets the California coastal counties of Santa Barbara, San Luis Obispo and Ventura. It can also be heard in parts of Los Angeles County, as well as Frazier Park, California.

In some areas, KVYB's signal suffers with interference from KZPO where KVYB should be serving with a city-grade signal.

[edit] History

103.3 FM originally was the long time home of Adult Contemporary outlet KRUZ. But in May 2005 Cumulus moved KRUZ to 97.5, paving the way for the launching of the market's first hispanic-targeted Rhythmic outlet and in the process giving the area its first Top 40 since KIST flipped to Modern rock in 2003.

Although its does favor Hispanic Rhythmic artists as well as bilingual DJs, KVYB's playlist and presentation is mostly that of a typical Rhythmic. It also has a rivaly with KCAQ, who also targets Santa Barbara County from nearby Ventura County.

[edit] External links

• 103.3 The Vibe's Website
• Query the FCC's FM station database for KVYB