Kurkure

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Named after the Hindi word for "crunchy", Kurkure is a cheeto-like snack made and marketed by Frito Lay's Indian division. It is one of the most popular food products in India today. The snack comes in 4 flavors. They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Red Chilly Chatha (dark green pack) and Tamatar Hydrabadi Style (brown pack).

In Novermber 2006, Frito Lay announed plans to release Kurkure to American markets sometime in 2007. This decision was made after analysts showed increasing interest in Indian spices in the USA. Other details have not been released to the public.

[edit] Types of Kurkure

• 1) Masala Munch (Original)
• 2) Green Chutney Rajasthani Style
• 3) Red Chilly Chatka
• 4) Tamatar Hyderabadi Style
• 5) Malabar Chutney Style

[edit] Trivia

• Kurkure was the official snack of the ICC Cricket World Cup 2003.
• In an ad for the snack, a stuntman bites into a Kurkure and instantly bursts into flames. After the fire is put out, he says that Kurkure snacks are "very hot, very tasty". This video won an award at the 2006 Cannes Film Festival.

[edit] Links

• The Hindu Business Line Article about Kurkure
• Kurkure video (award winner)
• Video of a toddler eating Kurkure