KSFM

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KSFM
Broadcast area	Woodland/Sacamento
Branding	"102.5 KSFM"
Slogan	Your #1 Station for Hip Hop and R&B
First air date	1978
Frequency	102.5 (MHz)
Format	Rhythmic Contemporary Hit Radio
ERP	50,000 watts
Callsign meaning	K Sacramento's Favorite Music
Owner	CBS Radio
Website	http://www.ksfm.com/

KSFM is a Rhythmic Contemporary Hits outlet serving the Sacramento, California, USA area. Its city of license and transmitter are located in Woodland (In Yolo County) but their studios are based in Sacramento. KSFM's current slogan is "102.5 KSFM, Your #1 Station for Hip Hop and R&B."^[1]

KSFM is owned by CBS Radio, which in turn is part of CBS Corporation's Sacramento radio and TV cluster, which includes Jack FM KQJK, Adult Contemporary KYMX, Adult Top 40 KZZO, Country music KNCI, sports talk KHTK, CBS affiliate KOVR TV, and CW affiliate KMAX-TV.

Contents 1 Comparisons 2 History 3 See also 4 References 5 External links

[edit] Comparisons

KSFM offers a current-based mix of R&B/Hip-Hop product, with upbeat Pop tracks added in for balance. Those ingredients have helped KSFM distinguish themselves from rival Rhythmic KBMB (103.5 The Bomb)(whose playlist heavily favors Hip-Hop) and Mainstream Top 40 KDND (107.9 The End) (which offer listeners a broad-based playlist).

KSFM have been criticized for often playing too much pop music, even though their playlist reflects what is being played nationally on the R&R Rhythmic chart, which features songs charted by The Pussycat Dolls, Gnarls Barkley, Nelly Furtado, Paula DeAnda, Justin Timberlake, Fergie, and Danity Kane. Each of those aformentioned artists has songs are currently (or were) in rotation at KSFM.

It is one of the most listened to stations in Sacramento due to their large radio signal, averaging over 300,000 listeners per day. Its core audience include teens, 18-34 adults (mostly females) and young Hispanics.

[edit] History

KSFM originally signed on the air in 1961 as MOR KATT("The Tiger Tail"), but would later go dark by 1968. In 1970 it returned to the air as Top 40 KRBT("Robot 10-25"), which started out with live jocks, only to go automated by 1972.

In April 1974 the station switched formats to Progressive Rock as "Earth Radio 102.5" and picked up the KSFM call letters, along with an upgrade in power to 50kw. The station's original slogan was "Earth Rock" but the owners of KXOA owned the name so they renamed it (and copyrighted it as) "Earth Radio" in June of that year. The station would become a success story in its five years of its existence.

On September 14, 1979 KSFM would flip to what would become a major success story that would continue today when it flipped to a hybrid Disco/Top 40 direction. By 1984 the station would evolve all the way to its current--and, as of today, still dominant--Rhythmic Contemporary Hits direction.

[edit] See also

• A look at KSFM's years as Earth Radio 102

[edit] References

1. ^ Hip-hop radio prank (July 21, 2006).

[edit] External links

• KSFM website
• Query the FCC's FM station database for KSFM
• KSFM is also the ICAO identifier for the Sanford, Maine airport.