KSCS-FM

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KSCS
City of license	Fort Worth, Texas
Broadcast area	Dallas/Fort Worth Metroplex
Branding	96.3 KSCS
Slogan	All the Best Country
First air date	1949 as WBAP-FM
Frequency	96.3 MHz
Format	Modern Country
ERP	100,000 watts
Class	C
Callsign meaning	Silver Country Stereo
Former callsigns	WBAP-FM (1949-1972)
Owner	Disney/ABC Radio (Radio License Holding IV, LLC)
Website	kscs.com

KSCS is a radio station transmitting on 96.3 FM, which serves the Dallas/Fort Worth metroplex in Texas. The station airs a country music format. 96.3 KSCS is also the home of the Dorsey Gang, one of the longest running morning radio shows in the Dallas - Fort Worth area. The Dorsey Gang includes Terry Dorsey a member of the Country Music Disc Jockey Hall of Fame and Mark "Hawkeye" Louis. The duo has won numerous awards including Billboard Magazines Major Market Air Personalities of 1998. The pair teamed up in July of 1988.

KSCS is under ownership of Disney, which has announced that it would merge its ABC Radio holdings including KSCS with Citadel Broadcasting by early 2007.

HISTORY

The station first signed on the air in March 1949 as WBAP-FM on 100.5 FM. The station moved to 96.3 in the mid-50s. WBAP-FM aired mostly classical music. After the success of sister station WBAP's "Country Gold" format which began in 1970, it was decided to extend the country music brand to FM, and on January 1, 1973, 96.3 was re-named KSCS "Silver Country Stereo". The initial design behind KSCS was to for it be a country station with beautiful music-style formatics, including playing several songs in a row, low-key announcers, and light commercial loads.

As FM radio listening started to increase in Dallas/Fort Worth in the mid-70s, KSCS benefitted from being the only country station on the FM dial. The rise in popularity of country music in the late 70s led to KSCS becoming a dominant station in the ratings. It also brought competition in the form of KPLX which entered the country music market in 1980.

KSCS was the number one radio station overall in Dallas/Fort Worth from 1980 to 1982. The station's ratings started to sag after the Urban Cowboy era faded, and with tough competition from KPLX. In 1988, KSCS hired away KPLX's star morning man Terry Dorsey, and with Dorsey's arrival, the ratings started to rise again, just as country music's popularity started to rise again. KSCS again became the number one station overall in Dallas/Fort Worth in 1990, and stayed there for 14 consecutive ratings periods. To this day, that is still the longest winning streak in Dallas/Fort Worth ratings history.

[edit] External links

• Query the FCC's FM station database for KSCS
• 96.3 KSCS Official Website
• DFWRadioArchives