KRVA (AM)

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KRVA

City of license	Cockrell Hill, Texas
Broadcast area	Dallas/Fort Worth Metroplex
Branding	La Buena 1600 AM
First air date	1947 as KMAE
Frequency	1600 kHz
Format	Spanish
Power	5,000 watts daytime, 930 watts nighttime. Construction permit for daytime power of 25,000 watts.
Class	B
Former callsigns	KMAE (1947-1965) KYAL (1965-1976) KXVI (1976-1985) KTNS (1985-1987) KSSA (1987-1993)
Owner	Mortenson Broadcasting
Website	krvaam.com

KRVA, branded as La Buena 1600 is a Spanish language station, broadcasting in the Dallas/Fort Worth Metroplex. This station is licensed in Cockrell Hill, Texas and it's under ownership of Mortenson Broadcasting.

[edit] History

This station started their broadcasting activities in 1947 as KMAE on an Entertainment format operating during the daytime hours only in McKinney, Texas. Then in 1965, the station changed to KYAL (call letters stood for "y'all"), playing Country music. Over a decade later, the station has moved to Plano, Texas, as the branding and formats changed once again to KXVI (callsign stood for "16" in Roman numbers) under various religious formats. Recently, the KXVI calls were re-used at 100.5-Pittsburg (not to be mistaken for Pittsburg, Pennsylvania) for "The Bridge Network," a DFW-based religious broadcaster serving East Texas. On 1985, the station changed to an all-news station as KTNS. It went off the air after January 7, 1987.

About 7 months later, the station was revived by Spanish Radio Pioneer Marcos Rodriguez, Sr. as KSSA (recently resurrected from 1270 AM) on a Spanish format, relocated to Cockrell Hill (which has a high Hispanic population) and a sister station to Kansas City-based KSSA-FM. In 1993, Z-Spanish Media and Entravision bought KSSA and renamed the callsign KRVA while maintaining its Spanish format to this day. In the 1990s, it has simulcasted News 8 at 6:00PM (CT) from WFAA-TV in Spanish.

On November 2006, Entravision sold KRVA to Mortenson Broadcasting after selling the other stations to Liberman Broadcasting.