KRTH-FM
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| KRTH | |
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| City of license | Los Angeles, California |
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| Broadcast area | Greater Los Angeles Area |
| Branding | K-Earth 101 |
| Slogan | The Greatest Hits on Earth |
| First air date | August 11, 1941 |
| Frequency | 101.1 (MHz) |
| Format | Oldies |
| ERP | 51,000 watts |
| Class | B |
| Callsign meaning | K eaRTH 101 (longtime on air moniker) |
| Owner | CBS Corporation/CBS Radio |
| Website | http://www.kearth101.com |
KRTH is a radio station in Los Angeles, California broadcasting to the Los Angeles-Orange County-Riverside-San Bernardino areas on 101.1 FM. It airs an oldies music format branded as "K-Earth 101".
[edit] History
KRTH first signed on on August 11, 1941 with the call letters K45LA, broadcasting on 44.5 FM.
After World War II, when the FCC mandated the 88-108 MHz range, Don Lee had to move this station to 99.7 FM along with the adoption of the KHJ-FM call letters. In 1948, KHJ-FM moved yet again to its current broadcast frequency of 101.1 FM.
In the mid 1960's, KHJ-FM adopted a progressive rock music format briefly before evolving into an adult top 40 music format focusing on rock and roll hits from its beginnings in 1955 to what was present at that time.
In the early 1970's, KHJ-FM dropped most of music before 1964 from the playlist.
In 1973, KHJ-FM readjusted their playlist adding the pre 1964 music it dropped earlier. A change of call letters to its present day KRTH call sign and change of branding to its current "K-Earth 101" occurred shortly after.
KRTH was owned by RKO over the years continued with its format until 1985 when it began to evolve into an oldies music format. KRTH began to focus on the rock and roll music from its beginnings in 1955 to the late 1970's playing only one newer song per hour.
In September of 1985, KRTH dropped all the new music from the playlist and by 1989 the station only played pre 1984 music. RKO was selling all their radio stations to separate owners. KRTH was sold to Beasley Broadcasting.
One interesting side note is that now present owner of KRTH, CBS Radio aired an oldies music format on KODJ 93.1 FM so these two stations were rivals until 1993 when 93.1 FM adopted a new format.
KRTH dropped all the rock and roll music produced after the late 1970's. The playlist was also reduced to about 600 songs focusing on rock and roll music from the mid to late 1960's. About three to four pre 1964 music was aired per hour and about one song from the 1970's per hour with the rest devoted to the mid to late 1960's.
In 1997, KRTH was purchased by CBS Radio. The programming format remained consistent until 2002. In 2002, KRTH reduced the amount of pre 1964 music to about one or two per hour adding more 1970's music. In 2003, KRTH added a few 1980's songs.
In November of 2006, KRTH dropped most of their classic Christmas music, replacing them with adult contemporary holiday songs popular on KOST. KRTH aired Christmas songs by Air Supply, Barry Manilow, and even New Kids on the Block. The traditional Elvis, Beach Boys, and the Chipmunk Song, along with other classics were dropped. Strangely, the regular playlist was the same, including plenty of non-Christmas Elvis and Beach Boys. This was likely an attempt to compete with KOST's successful all-Christmas format.
Because its audience "was getting too old," KRTH shockingly in 2006 announced it would no longer play music from before 1964. Today's playlist, however, sounds dull and dreary, focusing on boring songs from the 1970s. Of the few 1960s music KRTH plays, only the most worn-out and overplayed songs such as "Respect" and "My Girl" are heard.
KRTH is currently airing oldies music from 1964 to 1979. KRTH plans to air an oldies music format that focuses on rock and roll music from its beginnings in 1955 to 1964 on its secondary HD Radio channel once it begins to broadcast in digital.
[edit] Notable personalities
The station has had many famous DJs, such as Brian Beirne "Mr. Rock 'N Roll", Robert W. Morgan, "Real" Don Steele, Joni Caryll, "Shotgun Tom" Kelly, and Gary Bryan.
[edit] External links
| FM radio stations in the Los Angeles market (Arbitron #2) | |
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(Arbitron #2) |
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