Krispy Kreme Operations
From Wikipedia, the free encyclopedia
Contents |
[edit] Krispy Kreme
This is a page on the global operations of Krispy Kreme.
[edit] United Kingdom
The Stores
In October 2004 Krispy Kreme UK opened up their first store in the world famous Harrods department store. Since then they have gone on to open another 30 stores, the most recent being at 'The Glades' shopping centre in Bromley, Kent and the next being at either Gatwick Airport in April or Fulham Broadway also in April and following that 'The Oracle Centre',Reading in May. In the UK, Krispy Kreme have opened the majority of their stores inside the M25 (Greater London) or in Central London. Their furthest store from London being located in Birmingham. Other stores outside Greater London include those at Oxford and Milton Keynes. Krispy Kreme also have fresh cabinets (ISBs) located in many Tesco stores. In September 2006 all Tesco Cabinets were added to their store locator.
Krispy Kreme currently separate their stores into three categories.
Factory Stores
Factory stores are stores that produce all fifteen doughnuts varieties including the signature original glazed. These are located at nine locations across the UK however the original franchise deal means that 11 more are set to open over the next three years. These stores are entirely self sufficient.
Harrods of London, Enfield, Shannon Corner, Selfridges Birmingham, Milton Keynes, Slough, Bluewater Shopping Centre, Reading, Watford and New Malden.
The store at Reading is due to open on Tuesday 1st May.
Hot Tunnels
Hot Tunnels are a format of Krispy Kreme doughnuts that have the ability to add warm glaze to original glazed doughnuts that are produced elsewhere. These stores have all varieties brought in from factory stores.
Oxford Castle and Bentalls Kingston
Fresh Locations
Fresh Locations rely entirely on factory stores. They have doughnuts brought in fresh everyday. These are usually based in smaller locations with a high footfall. The most common locations for these stores are at railway stations and airports or inside larger Tesco stores.
Brent Cross (Fenwick), Brooklands/ Weybridge(Tesco), Canary Wharf Station, Cannon Street Station, Cheshunt (Tesco), Euston Station, Fenchurch Street Station, Fulham Broadway, Gatwick Airport (South Terminal), Harrods 102 , Heathrow Airport (Terminal 3), Holburn (Outside the Station), Lakeside Shopping Centre, London Bridge Station, Paddington Station, Oxford Street (Selfridges), Stansted Airport, The Glades Shopping Centre (Bromley), Victoria Station, Waterloo Station and Watford Harlequin Centre.
The store at Gatwick Airport is set to open in April 2007. It will be situated before security in the South Terminal.
There are currently 36 fresh cabinets located inside Tesco stores. Some of the cabinets are at locations where there are stores already. The ISB's are located in:
Amersham, Bishopsgate, Borehamwood, Brooklands, Canary Wharf (Cabot Square), Cheapside, Clapham South, Covent Garden, Dean Street, East Molesey, Eastcheap, Gillingham, Goodge Street, Hammersmith, Hatfield, Hemel Hempstead, Holborn Viaduct, Kensington, Kings Cross, Lakeside, Lunsford Park, Old Broad Street, Osterley, Paddington, Pitsea, Queensway, Regent Street, Richmond, Russell Square, Slough, Southall, Sunbury, Trafalgar Square, Twickenham, Watford and White City.
The Tesco store at Weybridge also contains a fresh cabinet however unlike that of Slough (which already contains a store), Brooklands cabinet is not featured on the store locator. This is possibly due to the fact that it is situated just metres from the actual Krispy Kreme store.
Krispy Kreme UK's website uses an entirely different layout to many other corporate sites. To visit the website click here.
[edit] The Varieties
Krispy Kreme Doughnuts offer 15 varieties of doughnuts in the UK plus the occasional feature doughnut. Krispy Kreme's original glazed doughnut used to cost 90p and the assorted varieties used to cost £1.10 but recently the prices have been pushed up.
The fifteen varieties are:
Original Glazed (95p), Chocolate Iced Glazed (£1.20), Glazed Lemon Filled (£1.20), Glazed Raspberry Filled (£1.20), Glazed Cream Filled (£1.20), Powdered Strawberry Filled (£1.20), Powdered Blueberry
[edit] Australia
[edit] New South Wales
Krispy Kreme first opened in Australia in 2003 in Penrith, 55km west of Sydney. Before opening they gave away 300,000 free donuts for publicity.
Since then, there are 19 Krispy Kreme stores in NSW and ACT, including the newest store opened in February 2007 at Tumbi Umbi on the Central Coast. They now have a store inside Charles Kingsford Smith Airpot, Sydney International Airport.
The Australian franchise agreement also covers New Zealand however currently there are no store locations there.
[edit] Victoria
The first Krispy Kreme store in Melbourne, Australia opened on 22 June 2006 at 6.30 am[1] in the suburb of Narre Warren at Fountain Gate Shopping Centre, and features a 24-hour drive-through service. Though most store-locations outside of Australia usually operate with a long schedule including both early mornings and late nights, the twenty-four hour operating model is unique to Sydney and Melbourne. The store is currently hugely popular amongst Melbournians, some of whom queued for several hours during the store's first few weeks running. The drive-through queue during this period was often over 500 metres long and has been controlled by hired security guards and Narre Warren police, who directed traffic and calmed customers. When the store first opened, people had waited for 3 days creating a drive through line over 2 kilometres long. The drive through line did not stop until about three weeks after the opening and the internal store was constantly forced to remove people from the building after closing hours.
Krispy Kreme opened its second Melbourne store in the Central Business District on Collins Street. The store opened on September 26, 2006. Unlike the Fountain Gate store, doughnuts are not produced on site, but rather delivered many times during the day from both Fountain Gate and Dandenong. The Fountain Gate store is the only manufacturing (or factory) location in Victoria. A third store opened at the Chadstone Shopping Centre, on the 2nd November 2006. A fourth store {and second CBD store) opened at Melbourne Central on December 7, 2006. The fifth store opened on December 19 at Knox Ozone. It is Victoria's second 'Hot Light' store, similar to Fountain Gate, yet only applies glaze to pre-made Original Glazed doughnuts and has the assorted varieties delivered from Dandenong.
[edit] Hong Kong
Krispy Kreme HK opened their first store in Causeway Bay in September 2006. Since that date they have also opened another store located in SoHo. Both stores have sold special doughnuts produced to celebrate Halloween. These stores are franchise owned.
The third Krispy Kreme store opened in December in Causeway Bay at Times Square.
Currently all Krispy Kreme stores in HK are on the Island side.
[edit] Japan
Krispy Kreme opened their first store in Japan at Shinjuku Southern Terrace in Shibuya-ku, Tokyo on Friday December 15 2006. The original glaze sells for 150 Japanese yen. Plans are in place to build around 50 stores in the Kantō region in the next five years. [1]
The Japanese stores will be franchise owned.
[edit] Mexico
Krispy Kreme may have found success in their twenty-eight outlets in Mexico. Some Mexican Krispy Kreme locations can be found inside Walmart stores as in the USA.
[edit] Philippines
In November 2006 Krispy Kreme opened two stores in the Philippines. These stores are franchise owned like many others. The original franchise agreement is for 20 stores over the next five years. The first store was officially opened on November 30 2006 at The Fort. The second store was opened on December 21 2006 at Bldg. B of SM Megamall in Mandaluyong City. Each donut cost 30 pesos.
[edit] Indonesia
Krispy Kreme currently has opened five stores in Indonesia. At least seventeen more stores are scheduled to open over the next five years. The stores are located in Pondok Indah Mall 2, Senayan City, Plaza Senayan, Mall Kelapa Gading, Discovery Shopping Mall Bali and Plaza Indonesia (opening soon).
[edit] South Korea
Krispy Kreme first opened in South Korea and Asia in December 2004 in Sinchon, Seoul. Over the past few years Krispy Kreme South Korea have opened eighteen stores, fifteen in Seoul/Gyeonggi-do and two in Busan and one in Daejeon. These include hot locations and fresh stores.
[edit] United Arab Emirates
Krispy Kreme opened on the 16th March 2007 at 5pm at the foodcourt of Deira City Center, Dubai.link. The store is hot on the heels of Krispy Kreme's success in Kuwait since 2006. The franchises are owned by Americana Group.
[edit] Kuwait
The first Krispy Kreme in the Middle East opened in Kuwait's Marina Mall shopping complex in late November 2006.
[edit] Other Countries
Krispy Kreme have also announced in the past few months that stores are set to open in Egypt and China. Very little is known about the locations of these stores however they are set to open in early 2007. They will all be franchise owned.
