KRCD-FM

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KRCD/KRCV
City of license	KRCD: Inglewood KRCV: West Covina
Broadcast area	KRCD: Los Angeles KRCV: Riverside-San Bernardino
Branding	Recuerdo
First air date	KRCD: 1959 KRCV: 1962
Frequency	KRCD: 103.9 (MHz) KRCV: 98.3 (MHz)
Format	Spanish Oldies
ERP	KRCD: 4,100 watts KRCV: 6,000 watts
Class	A
Owner	Univision Radio
Website	Official Website

KRCD is a commercial radio station in Inglewood, California, broadcasting to the Los Angeles area on 103.9 FM Broadcasting.

KRCV is a commercial radio station in West Covina, California, broadcasting to the western sections of the Riverside-San Bernardino area on 98.3 FM Broadcasting.

KRCV & KRCD air a spanish oldies music format branded as "Recuerdo".

[edit] History

For about two decades, this was KACE, which played urban contemporary music. The station was owned by former Green Bay Packers defensive end Willie Davis. It briefly experimented with a hip hop/R&B format in 1993 as V103.9, and would add a Riverside simulcast, KAEV. However, in October of that same year Davis' company, capitalizing on the political and social backlash against hip-hop music, announced an outright prohibition of the words "bitch," "ho," and "nigger" on air and shifted to an "Positive Urban" format. However, this lowered ratings significantly and Davis soon flipped KACE to Urban Oldies and flipped KAEV to Alternative Rock as KCXX(X103.9) (Another local station, KPWR, also banned the words, but did not change the format.) KACE was sold to Cox and Cox also purchased 98.3 KRTO to fill in signal blank spots in the San Gabriel Valley due to KCXX blocking KACE in certain spots. KACE would carried The Tom Joyner Morning Show but ratings for KACE never got above a 1 share and in 2000 Cox traded KOST/KFI to AMFM for Atlanta Stations and sold KACE to Hispanic Broadcasting Company in 2000. HBC was eventually sold to Univision. Tom Joyner would return to LA Radio in June of 2006 via KKBT as it's owner Radio One had acquired his show by then(2004), however once again Joyner could not get above a 1 share and Radio One dropped Joyner's program as well as the KKBT brand in December of 2006 for KRBV(V100) Ironically returning the V moniker to LA once again, under the same PD Kevin Flemming.

[edit] External links

• Official Website
• Query the FCC's FM station database for KRCD
• Query the FCC's FM station database for KRCV