Kraft Singles

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Kraft Singles are a pasteurized cheese food product manufactured and sold by Kraft Foods Inc. One of the more famous ad campaigns involved the claim that each slice contained "five ounces of milk", which is why it tastes better than imitation cheese made mostly with oil and water (with oil being poured into a glass next to imitation cheese with onimous music). The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk, which eventually led to a ruling in 1992 that ordered Kraft to stop making unsubstantiated claims in its advertising.^[1]

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