KPLM-FM

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KPLM
Broadcast area	Palm Springs, California
Branding	Today's Best Country
Slogan	The Big 106
First air date	1974
Frequency	106.1 (MHz)
Format	Country music
ERP	50000 watts
Class	B
Callsign meaning	"K-Palm," as in "Palm Springs"
Owner	RM Broadcasting
Website	"The Big 106" home page

KPLM-FM is one of four 50 kW Class B FM radio stations serving the Palm Springs, California area. The others are 1960s and 1970s oldies-formatted KDES-FM Palm Springs at 104.7 MHz; contemporary album-oriented rock-formatted KCLB-FM Coachella at 93.7 MHz and beautiful music KWXY-FM Cathedral City at 98.5 MHz. KPLM broadcasts at 106.1 MHz.

The station was founded in 1974 by Los Angeles radio personality Magnificent Montague, whose trademark shout, "Burn!" was expanded to "Burn, baby, burn" during the 1965 Watts riots. The construction permit for the station was the first issued to an African-American in four decades. Call sign "KPLM" became available when a local television station was purchased by Esquire magazine. Today, that same TV station retains the call letters of KESQ-TV although Esquire no longer owns it.

KPLM was an easy listening station through the first years of its existence. By the early 1980s, Montague sold his interest in the station which soon featured legendary Los Angeles radio personality Al Lohman in the weekday morning drive slot. A change was made to a contemporary country music format in 1994 giving KPLM an exclusive audience.

1996 saw new parent company RM Broadcasting expand its market share with the acquisition of financially troubled, Palm Desert-based KLCX, only on the air for a brief time at 102.3 MHz under a classic rock format. KLCX was immediately reformatted into KJJZ, a pioneering smooth jazz radio station under the program direction of Jim "Fitz" Fitzgerald, a major smooth jazz concert promoter from New York who has been in the morning drive slot since the station's inception. Studios for both stations are in the same Palm Springs location.

KPLM has the distinction of covering a greater area than any other Palm Springs station. KPLM's transmitter is on a mountain along the edge of Joshua Tree National Park. As a result, the station not only blankets the Coachella Valley but reaches northward to the Mojave Desert, southward to Imperial County and northern Baja California and westward via a translator to the San Gorgonio Pass cities of Temecula and Hemet.

The station also plays an active role in bringing major country acts to the area; indeed, the station is the most active of all Palm Springs stations in sponsoring major concerts. Among the artists scheduled for 2006 on the "Big 106 Country Concert Calendar" were Keith Anderson, Josh Gracin, Jamie O'Neal, Big & Rich, The Lost Trailers, Sara Evans and Gretchen Wilson. Previous artists showcased include Toby Keith, Keith Urban, Sugarland and Kenny Chesney. The initial 2007 concert will feature Terri Clark.

Other key on-air personnel include news director Jeff Michaels and program director Al Gordon.

As of November 30, 2006, KPLM now streams live via the internet. Both dial-up and broadband connections are supported and immediately accessible via the website listed to the right.

[edit] Weekday lineup

All times listed are PST (UTC-8) changing to UTC-7 during daylight savings.

• Midnight - 6:00am - After MidNite with Blair Garner (syndicated)
• 6 - 10:00am - Randy Houston and The Morning Crew
• 10 - 3:00pm - "T.L.C." (Teri-Lynn Castle)
• 3 - 8:00pm - Ralph Squillace
• 8 - Midnight - Paul Springs

[edit] Saturday lineup

• Midnight - 6:00am - After MidNite with Whitney Allen (syndicated)
• 6 - 10:00am - Randy Houston
• 10 - 3:00pm - Toby Mort
• 3 - 7:00pm - T.L.C.
• 7 - 10:00pm - The Foxworthy Countdown (syndicated)
• 10 - Midnight - Thunder Road (syndicated)

[edit] Sunday lineup

• Midnight - 6:00am - After MidNite with Whitney Allen
• 6:30am - 7:00am - Access (public affairs programming)
• 7 - 8:00am - Music
• 8 - 9:00am - The Spirit of Country - contemporary gospel/Christian country program hosted by T.L.C.
• 9 - noon - Country Countdown U.S.A. (syndicated)
• Noon - 3:00pm - Ralph Squillace
• 3 - 6:00pm - Kory James
• 6 - 8:00pm - The Road (syndicated)
• 8 - 10:00pm - Country Hitmakers (syndicated)
• 10 - Midnight - Mindi 'Til Midnight