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The Korean beer market is dominated by the three major brands; Cass, Hite, and OB. Most restaurants and bars will only have one on tap, as they are largely regarded as similar in taste and price. Foreign beers are available but are generally expensive - possibly at least W10,000 ($10) and as much as W15,000 ($15) for a pint of Guinness in downtown Seoul. Microbreweries are starting to appear and the market as a whole is showing increasing signs of sophistication.
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