KMXW

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KMXW

City of license	Hope, North Dakota
Broadcast area	Fargo-Moorhead
Branding	Mix 104.7
Slogan	The Best Music Mix
First air date	2002 (as KDAM)
Frequency	104.7 FM (MHz)
Format	Commercial; Adult contemporary
Power	100,000 watts
Class	C1
Callsign meaning	MX = Mix
Former callsigns	KHCY CP (2000-2002), KDAM (2002-2007)
Owner	James Ingstad (Radio Fargo-Moorhead, Inc.)
Website	http://www.fargomix.com/

KMXW "Mix 104.7" is a radio station based in Fargo, North Dakota, though licensed by the FCC to Hope, North Dakota, owned by James Ingstad. The station runs an adult contemporary (AC) format, competing with Triad Broadcasting's Hot AC outlet, KLTA "FM 105.1", which is near 104.7 on the dial. Despite not being located in Fargo-Moorhead, that metro area is considered the station's main listening audience. The Mix airs Dan and Ryan in the Mornings.

Ingstad's Radio Fargo-Moorhead, Inc. also owns KFGO 790 (News/Talk), KVOX 1280 (Sports), WDAY 93.7 (Top 40), KBVB 95.1 (Country), and KRWK 101.9 (Rock) in the Fargo-Moorhead area.

[edit] History

A construction permit (CP) was granted in 2000 by the FCC with the call sign KHCY, broadcasting 200 watts covering Hope, North Dakota. Clear Channel Communications bought the CP for KHCY in 2002, and changed the call sign to KDAM.

KDAM signed on with 100,000 watts in October 2002, stunting with clips of songs of all genres, billing itself as "Quick 104.7", and playing ten songs per minute while other stations play ten songs per hour. The modern rock format known as "The Dam 104.7" debuted days later. It became popular, and gained larger Arbitron ratings than rival heritage active rock station KQWB-FM "Q98" at times. Despite a rimshot signal, "The Dam" also attracted more than 2% of radio listeners in the Grand Forks, North Dakota market, somewhat competing with co-owned active rock station KJKJ "KJ 108".

KDAM began stunting as "Quick 104.7" again, and later flipped to a country music format as "104.7 The Wolf" in December 2005, competing with KVOX-FM "Froggy 99.9". The format flip caused controversy with listeners, and several online petitions[1] were created to bring The Dam back. The Wolf was not as successful as "The Dam", and attracted less than 1% of listeners in the Fargo-Moorhead Arbitron radio market.

On September 28, 2006 that KDAM and the other Clear Channel stations in Fargo were sold to James Ingstad, who lives in Fargo. Ingstad once owned the stations and sold them in 2000, though KDAM didn't sign on until 2002. The sale was approved by the FCC on January 19, 2007.

On February 26, 2007, KDAM began stunting with an adult hits format, as "Ed FM", with talk show host Ed Schultz in the logo on its Web site. The station changed its call sign to KMXW and became an adult contemporary station as "Mix 104.7" on March 1, 2007.