King Vitaman

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King Vitaman is a brand of pre-sweetened breakfast cereal produced by Quaker Oats and sold in the United States. The cereal entered the marketplace in 1970, and although it has changed mascots over the years, it is still in production.

King Vitaman Cereal was touted as "the 100% vitamin and iron cereal" with "sugary sweet tasty little crowns... kids love' em!" The cereal itself was similar to Cap'n Crunch. The televised commercials for the cereal were animated by Jay Ward Studios, the creators of Rocky and Bullwinkle. The advertising featured King Vitaman and his knights: Sir Laffitup & Sir Cravenleigh and their foes Blue Baron & Not-So-Bright Knight.

Compared to most well known cereal mascots, the cereal box depiction of King Vitaman has taken multiple versions throughout the years. A photographed man once held the role, as have at least two noticeably different cartoon illustrations.