King Oscar sardines

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A can of King Oscar Sardines
A can of King Oscar Sardines

King Oscar Sardines are named after King Oscar II of Sweden and Norway. His name and face are the trademark for the brand. He gave his permission during his reign as King of Norway in 1902 and the food products are still sold "By Special Royal Permission". His name was originally used only for export products, but in 1998 the brand was introduced in Norway and has become a top-seller.

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