Kia Pride

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Kia Pride
Manufacturer	Kia Motors
Production	1986–2000
Successor	Kia Rio
Class	Supermini
Body style	3-door hatchback 4-door sedan 5-door hatchback 5-door station wagon
Engine	1.1, 1.3 L Mazda B3 SOHC straight-4
Related	Mazda 121 Ford Festiva
Similar	Daihatsu Charade Daewoo Nexia Hyundai Pony Volkswagen Lupo

The Kia Pride is a subcompact car produced by South Korean automaker Kia Motors from 1986 to 2000. It was a rebadged version of the Mazda 121, and was also sold under the name Ford Festiva in some markets. The Pride was replaced in 2001 by the Rio, which is also called Pride in South Korea, and by the Picanto.

The Pride was sold in four-door sedan (LX, GTX, ß), three and five-door hatchback (CD-5) and five-door station wagon body styles. Originally powered by 1.1 or 1.3-liter carbureted petrol engines, the 1.1 unit was dropped in 1995 and the other received fuel injection in order to meet EU emissions requirements.

Production continued until the summer of 2000 when Kia launched the larger Rio. The Rio competed indirectly in the compact car segment against cars like the Ford Focus and Volkswagen Golf instead of the smaller subcompact model, where the Pride competed against the Volkswagen Lupo and also sold as the Ford Festiva.

SAIPA built the Kia Pride in Iran under license using up to 85% local parts content. The Saipa Pride remained in production from 2001 to 2005. SAIPA then began production of a new model based on the Pride called the Saipa 141 (a five-door hatchback) while continuing to sell the Iranian version of the Pride under the names Saipa Saba (four-door sedan) and Saipa Nasim (five-door hatchback).