KFCD (AM)

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KFCD
City of license	Farmersville, Texas
Broadcast area	Dallas/Sherman/ Denison/Paris
Branding	The SportsFan 990
First air date	After the move from Wichita Falls: 2002 as KCAF
Frequency	990 kHz
Format	Sports
Power	7,000 watts daytime 920 watts nighttime
Class	B
Callsign meaning	Flagship station for FC Dallas Soccer Team
Former callsigns	KGTM (1983 - 1990), KKCR (1990 - 1991), KNIN (1991 - 1995), KWFT (1995 - 1998) , KTUB (1998 - 2000), KXXL (2000 - 2002), KCAF (2002-2004) KMSR (2004)
Owner	Bernard Dallas LLC (Sale pending)

KFCD is a sports talk radio station serving the Dallas-Fort Worth Metroplex. This station is licensed in Farmersville, Texas and is licensed to Bernard Dallas LLC. KFCD is the flagship radio station for the Frisco RoughRiders, a Class AA affiliate of the Texas Rangers major league baseball club.

[edit] History

The station started out in Wichita Falls and moved to Farmersville as KCAF Cafe 990 as a short-lived women's talk format. Two months later, it has changed to conservative talk via Radio America. The name, however stayed the same. "Cafe 990" has the unenviable distinction of having the shortest run of any regular format in DFW radio history, signing off the format after just three days, due to monetary problems involved with the owners of the station. After Cafe 990 signed off, Radio America programming resumed.

In 2004, the station changed its call letters to KMSR while maintaining its talk format, but on December that year, the station was re-imaged as KFCD. A year later, KFCD was transferred to the bankrupcty court appointed "debtor-in-possession" along with sister station KHSE.

Starting on January 15, 2007, the frequency is broadcasting sports talk radio. In the opinion of Dallas Observer blogger Richie Witt, the new format is destined to fail.

On December 28, 2006, the FCC accepted a voluntary license transfer from DFW Radio License, LLC to Bernard Dallas LLC.[1]

On February 27, 2007, an application was filed with the FCC to transfer the license from Bernard Dallas LLC to Principle Broadcasting Network - Dallas, LLC [2], which has entered into a transaction to acquire the two stations from the bankruptcy court.[3]