Keystone (beer brand)

From Wikipedia, the free encyclopedia

Standard Keystone Light can.

Keystone beer is a product of the Coors Brewing Company in Golden, Colorado. It is second chance beer of the Coors Brewing Company. Because Keystone comes from the second-chance portion of a batch of Coors, it has a lower price, and as a result is very popular among college students or those on a limited budget. According to the Coors Brewery Tour Guides, Keystone is not a second chance beer, but actually has its own recipe and brewing standards. The price of Keystone is low because Coors does not actively advertise for the Keystone brands. It was first introduced in Chico, California. Keystone can be found in can, keg, and occasionally bottled form. The official slogan of Keystone Light was formerly "All Stones Must Be Thrown," and it was marketed as "bottled beer taste in a can" (according to Coors, this was due to specially lined cans). The current slogan is "Always Smooth."

Five varieties of Keystone exist:

Keystone, found with a bright red label

Keystone Premium, found with a maroon label.

Keystone Light, found with a blue label.

Keystone Ice, "ice brewed ale", found with a black label.

Keystone Premium Light Ice, no longer in production.

Though Keystone and Keystone Premium exist, they are rare. The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States. Keystone Ice contains an alcohol content of 5.9% ABV, while Keystone and Keystone Premium have a cleaner, smoother taste than the other varieties. Keystone Light has an alcohol content 4.2% ABV.