Key opinion leader

From Wikipedia, the free encyclopedia

You have new messages (last change).
It has been suggested that this article or section be merged into Opinion leadership. (Discuss)

Key Opinion Leaders(KOL s)are physicians who influence their peers' medical practice, including but not limited to prescribing behavior [1].

Pharmaceutical companies generally engage key opinion leaders early in the drug development process to provide advocacy activity and key marketing feedback [2].

Alternate terms: Thought leader, Opinion and Thought Leader (OTL) [3].

References:

[1] Source: Terry Nugent, Director of Marketing, Medical Marketing Service, Inc. (MMS).

[2] Article: "Developing Win-Win Key Opinion Leader Relationships," Pharma Marketing News, Vol. 2, #10; REPRINT #210-01.

[3] http://www.pharma-mkting.com/glossary/keyopinionleader.htm

Retrieved from "http://en.wikipedia.org../../../k/e/y/Key_opinion_leader.html"