Kenwood Chef
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The Kenwood Chef was developed by Ken Wood and was based on the A200 food mixer, and was launched in 1950. It was originally manufactured in the UK by the Kenwood Manufacturing Co. but now is made in the Far East and then simply reboxed in the UK.
The Chef Mixer was an instant success in the UK and provided the firm with a star product that continues to be its top seller today. It captured the imagination of the country as it was designed to be one machine that has many uses made possible by the addition of various attachments.
Since its inception, the Kenwood Chef design has stayed relatively the same, with simple cosmetic changes being at the core of new products. In the current 2006 range there are six different chef models, with the main differences between them being power output. A larger version was also launched, called the Kenwood Major with has a 6 litre bowl, while the Chef has a 4.6 litre bowl.
In 2002 the Chef received a major revamp with the launch of the KM001 series machine. This new model and sub models had a new design both inside and out. The addition of an extra power outlet also enables the newer models to use a wider range of attachments, bring the total number of compatible attachments to over 20.
The kitchen machine remains very popular across the UK and Europe, and is slowly working into the US market where the KitchenAid which is a similar kitchen tool has a greater market share.
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