KBMB

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KBMB
Broadcast area	Sacramento
Branding	"103.5 the Bomb"
Slogan	Sacramento's Official Hip Hop Station
First air date	1998
Frequency	103.5 (MHz)
Format	Rhythmic Contemporary Hit Radio
ERP	6,000 watts
Class	A
Callsign meaning	K BOM B
Owner	Entravision Communications
Website	Sacramento's Official Hip-Hop Station!

KBMB, also known as 103.5 The BOMB, is a Rhythmic Contemporary Hits outlet serving Sacramento, California. The station is owned by Entravision Communications. KBMB has been well known for playing the most hip hop in Sacramento.

Contents 1 History 2 Ratings 3 Today 4 On-Air Line Up(Mon-Sun) 5 External links

[edit] History

The station debuted with a straight-ahead Urban Contemporary format in 1997, targeting the African-American community at first. Reflecting the market's demographics, 7% of the Sacramento radio market is African American, so the station survived on the format on a Community Radio type of level as it was the only Black-owned station at the time. The station once had Jayare Johnson, who hosted the Bassement Show, and E-Bro. But by 2004 they shifted their direction and evolved to Rhythmic Contemporary Hits upon change of ownership, thus making KBMB a competitor in Sacramento's Top 40 wars, along with Rhythmic Contemporary Hits rival KSFM, mainstream Top 40 rival KDND and Rhythmic AC KHYL.

Of note, the Sacramento market has over 125,000 Blacks but is more likely to have a rhythmic station since Blacks represent around 7% of the population overall of the market.

[edit] Ratings

Sacramento has always been a fierce market for Top 40 stations, which has seen more than one competitor claiming the crown. KBMB is no exception, having beaten KSFM and KDND several times since its debut, most recently in the Spring 2006 Arbitrons, where The Bomb was ranked number 4 in Sacramento ratings, ahead of rivals KSFM and KDND. But KSFM has dominated The Bomb overall, mainly due to KSFM's large reception and KBMB's small range. KBMB have also been beaten at times by KDND, a station that plays little hip hop, and like KSFM, also has a powerful signal.

[edit] Today

When KBMB was sold to Entravision in 2004, the officials there did not want a nationally syndicated morning show anymore for the station. As a result, The Doug Banks Show would be dropped for good, along with The Tom Joyner Morning Show (which aired from 3 AM to 6 AM due to the fact it was Eastern/Central Time Zone based).

In 2005, long time 106 KMEL air personality Short-E, and ex-KSFM Davey D both joined the Bomb Family. Both have enjoyed high ratings since their arrival to KBMB. The most recent addition to KBMB in 2007 is Bennie Siegal who holds down the evenings along with DJ MoFo.

[edit] On-Air Line Up(Mon-Sun)

• 5:30a.m.-10a.m.: Davey D In The Morning
• 10a.m.-2p.m.: Nikia (w/Throwback Mix @ Noon w/DJ Tosh)
• 2p.m.-6p.m. : Short-E (w/5pm Mixshow)
• 6p.m.-10p.m.: Bennie Siegal(Mon-Thu), Baka Boyz(Fri, 6p.m.-9p.m)
• 10p.m.-Midnight: Slow Jams(Mon-Thu), Mixshow(Fridays) {fact}
• 6a.m.-Noon: The Gospel Express w/Tommie Goss (Sunday)
• 3p.m.-5p.m.: The Leak w/DJ Supe (Sunday)

[edit] External links

• Sacramento's Official Hip-Hop Station!
• Query the FCC's FM station database for KBMB