Kathy Keeton
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Kathy Keeton (b. South Africa, 1939–September 19, 1997) was a magazine publisher along with her husband, Penthouse publisher Bob Guccione. Her title was president and chief operation officer of General Media Communications, Inc.
She founded the magazines Viva, in 1973; OMNI, in 1979; and Longevity, in 1989. She also published two books, Woman of Tomorrow (1986) and Longevity (1992).
After her diagnosis with breast cancer, Kathy Keeton became involved in the controversy surrounding the use of hydrazine sulfate for treatment of cancer. She died of surgical complications at the age of 58 in New York City.