Kashi Company

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Kashi Company is an all-natural foods company founded in October 1984 by Gayle and Philip Tauber. Kashi was purchased by Kellogg Company in 2000 and is operated as an independent business unit in La Jolla, California. Kashi Company specializes in all-natural breakfast cereals, nutrition bars, crackers, frozen waffles, frozen entrees, and other snack foods. The company's products contain their proprietary blend of seven whole grains and sesame (which they call Kashi) and no artificial ingredients.

The company's name was chosen by combining "kashruth" (kosher) with the last name of Michio Kushi, founder of the American macrobiotic diet.[citation needed]

Kashi's most popular brands include Kashi GoLean cereals, bars, waffles and shakes; Kashi Heart to Heart cereal and waffles; and TLC crackers, chewy and crunchy granola bars and cookies.[citation needed]

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