Kamenitza

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A Kamenitza advertisement of dark beer

Kamenitza logo

Kamenitza Beer

Kamenitza (Каменица) is one of the top-selling Bulgarian beer companies, based in the city of Plovdiv. Established in 1881 and as of 2006 owned by InBev, the brewery has a wide variety of lager and dark beers.

Kamenitza had an 18% share of the Bulgarian beer market in 2005^[1] according to data from ACNielsen. The company is a sponsor of the Bulgaria national football team.

[edit] History

Historical information in this section is from [Vatahov 2006]^[2]

In 1881 three Swiss entrepreneurs built a brewery in Plovdiv on a hill called Kamenitza and used the name as their brand. The drink for choice for most Bulgarians at the time was lager, but Kamenitza broke new ground by producing the first dark beer for the market. By the 1890s they won awards at international exhibitions, including Brussels and Chicago.

The communist regime nationalised Kamenitza: first, in 1947, as part of the state-owned Alcoholic Beverages, then in 1952 as part of Vinprom.

The Belgian multinational company InBev bought the Bulgarian breweries Kamenitza, Astika and Burgasko Pivo in 1995 and added Plevensko Pivo in 1997. During 1997 to 2005, InBev invested 86.3 million levs in Bulgaria, and in 2005 Kamenitza sold 800,000 hectoliters, making it the best-selling domestic beer.^[1]