Kajeet

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kajeet is a Sprint-based MVNO that began selling phones to the general public in March 2007 through their Web site after going through a beta test of several months that involved research surveys with thousands of parents and kids.

kajeet is a pay-as-you-go service that includes a variety of tools for parents and kids to manage the features and access provided by the service. For example, the phone can easily be turned off during school hours (but calls from parents can still be enabled) using the Web-based kajeet Configurator. The name kajeet is an anagram of the first letters of the names of the company founders’ children.

The visual identity of kajeet is expressed in part through six animated characters who represent various kid archetypes. Their names are Kane, Lottie, Obie, Skratch, Tallulah, and Zeo. Each is represented on the kajeet service by their own ringtones, wallpapers and graphics. The characters' personalities are fleshed out in "Dudeworld."

kajeet was featured twice in TIME Magazine: first in the online edition on February 16, 2007 ("Cell Phones for the SpongeBob Set") and again on March 1 in the print edition ("Calling All Kids"). Wrote TIME magazine:

"Kajeet is trying to blend cool technology with practical parenting to create a must-have gadget. At a suburban Baltimore research facility recently, a group of pre-adolescent beta testers prepared to share their feelings about the service. The good news for Kajeet: all four guinea pigs, Christian, Derrick, Trent and Nick gave the phone service high marks. "I've been wanting for something like this for a year. It makes me feel independent and my friends can find me anytime," said Derrick, 12, adding after a pause, "and if I'm in trouble I can call my parents." Kajeet will offer versions with and without cameras, but the group was unanimous that a phone that couldn't take pictures was hardly worth having."

On March 19, 2007, kajeet launched a presence in Whyville, the virtual world for kids, sponsoring a "Chat Factory" in the Whyville Mall.

Also in mid-March 2007, kajeet officially announced its retail launch in Best Buy and Limited Too stores.

kajeet was named one of five companies to watch by The National Venture Capital Association, a trade association that represents the U.S. venture capital industry, in its 2005-2006 Year in Review.

[edit] Hardware

[edit] References

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