Josh Towbin
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Josh 'Chop' Towbin, 31, aka The King of Cars, runs the car dealership Towbin Dodge of Las Vegas, Nevada.
Towbin's dealership and staff are featured on the A&E television network program King of Cars. The program offers a behind-the-scenes look of the day-to-day business of Towbin's dealership, which is currently the #1 single-point used car dealership and the #2 single-point Dodge dealership in the entire United States.[1]
Towbin started out washing cars for his father’s dealership at age 14. He sold motor scooters on the side, reducing or 'chopping' the price down and earned the nickname, 'Chop'. He quickly rose to assistant used-car manager and has since opened his own dealership, Towbin Dodge.[2] Chop also has a record label Tru Cents Entertainment, released a hip hop album, and a clothing line.[citation needed]
Towbin has been called a master motivator and his team sales speak for themselves.[citation needed] Chop often calls on his employees and creates friendly competitions between the sales managers, promising a reward for the team with the most sales for the day. He may hand out cash to a successful salesman or, throw fireworks under the seat of others for motivation. Due to his motivational skills, and excellent workmanship, Josh Towbin released an award winning sales training video available to individuals in the automotive sales industry. His most successful student was Lee Graham of Toyota's hall of fame program.[citation needed]
The dealership also has a bi-weekly show called the Chopper Show, that features new cars on the lot and deals. The show consists of many characters who are dressed up salesmen in costumes. These characters have become celebrities themselves, such as the Blue Genie, Emperor Two-Step, Big Sally from Green Valley and others. The show is enormously popular in Las Vegas and is estimated to be responsible for up to 80% of all of Chop's sales.[citation needed]
In 2003, Chop and Towbin Dodge were featured in an episode of the A&E show Take This Job, and in 2006 A&E began the new show, King of Cars. He was also in a commercial for the television station CCIN.
