Jordan, Tehran
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Jordan is the name of a popular avenue in Tehran, Iran. It is also the name of the district which the avenue runs through in northern Tehran.
Jordan Ave. is the most famous Ave. in Tehran after Valiasr Street which is the longest avenue in Iran, spanning a south-north axis. It is also famous for being one of the liveliest streets of Tehran, experiencing regular traffic jams even at 2am during the summer.
The tree lined boulevard is connected to Vali-Asr Avenue (Ex Pahlavi Ave.) via the streets branching from the west side of it and on the east side it has dead-end boulevards bordering Modarres Expressway.
Although its reputation as being a prestigious residential area is now overtaken by some areas further up north like Zafaraniyeh, Elahiyeh, and Niavaran, it is nevertheless still the essential playground of the rich (specially the parvenu type) with many boutique shopping centers, chic cafes and restaurants, extravagant florists, art galleries, beauty salons, language schools, etc, and is the ultimate place to see and to be seen for fashionable Tehranis who have a desire to show their possessions.
Rendezvous boys and girls, crusing the streets in cars during the evening hours and specially Friday afternoons, are a dispatchable part of Jordan's image and the hinting culture there has developed into an accomplished syllabus through the time.
The area, together with its neighbouring Valiasr st, is suffering from severe traffic congestion due to the closed circulation, imposed on it by the lack of direct access to the highways, and being home to Mellat (ex shahanshahi) park, which is perhaps OVER popular with Tehranis of middle class, frequenting there even from very long distances.
It is also the home to Spanish, Polish, Mexican, Uruguayan, Brunei and some Arab embassies and once the developments in the south end of the boulevard are completed, many ministries plan to relocate there.
[edit] History
The avenue was named after Dr. Samuel Jordan, the founder and the head of the American college of Tehran (later Alborz High School) from 1910s to 1941.
Although the name has officially been changed to "Africa Blvd.", this new name is seldom used colloquially.
