Jonathan Greenblatt

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Jonathan Greenblatt is a social entrepreneur and co-founder of Ethos Water[1]. Jonathan joined his friend Peter Thum Peter Thum to start Ethos Water and built the business from his son's bedroom. Inspired by socially responsible businesses such as Ben and Jerry's Ben and Jerry's, Newman's Own, Stoneyfield Farms and Working Assets, the duo created Ethos Water to help children get clean water. Ethos was based on a simple premise: water for water. It would function as a super-premium brand of bottled water that would link consumption to cause by allowing consumers to engage in a collective effort to help communities in need get clean water.

Ethos Water was purchased by Starbucks in 2005. Starbucks has pledged to donate at least $.05 per bottle sold and at least $10 million overall to help children around the world get clean water. This commitment will be met because Ethos already is distributed in more than 5,000 Starbucks retail stores and other premium locations across the US but will increase its market presence dramatically in 2008 when Pepsico will initiate distribution of the product through broader retails channels[2]. This brand already has invested in integrated and sustainable water programs in developing countries around the world, including Bangladesh, the Democratic Republic of Congo, Ethiopia, Honduras, India,Indonesia and Kenya[3].

After graduating from Tufts University, Greenblatt worked on the Clinton for President and Clinton-Gore campaigns before he was appointed to in the US Department of Commerce. He later served on a National Economic Council task force in the White House. Greenblatt left public service to join REALTOR.com in 1999. During his tenure at the company, Greenblatt rose through the ranks to serve as vice president and general manager of the Imaging division, leading the overhaul of its virtual tour business[4].

He currently serves as an advisor to the United Nations Foundation and has supported the creation and launch of the Global Water Challenge. He also serves as a senior advisor to theX-Prize Foundation. Greenblatt is also a regular contributor to Worldchanging.com[5]. Greenblatt serves on the boards of the African Leadership Foundation and RESTORE Products. He is a member of the Pacific Council on International Policy and serves on the Advisory Board of the Graduate School of Political Management at George Washington University.

[edit] References

  1. ^ http://www.ethoswater.com/
  2. ^ http://www.streetinsider.com/Basic+Content/Starbucks+(SBUX)+and+Pepsi+(PEP)+Sign+Distrubtion+Agreement+for+Ethos+Water/950966.html
  3. ^ http://ethoswater.com/index.cfm?objectid=6407087F-F1F6-6035-B92627341D882A12
  4. ^ http://realtytimes.com/rtapages/20020410_virtualtours.htm
  5. ^ http://www.worldchanging.com/bios/jonathan.html/

[edit] External links

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