Talk:John Sculley

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Article Milestones Date Process Result March 16, 2006 Peer review Reviewed April 14, 2006 Featured article candidate Not promoted June 15, 2006 Good article nominee Listed Current Status: Good article (biz people)

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The "Sculley Era" part is really POV. The years after he got rid of Steve Jobs were the most profitable. -- Robert X. Cringely

• I agree, I'll see what I can do. — Wackymacs 08:50, 6 November 2005 (UTC)

It's also the time during which Apple managment degenerated into hopeless dysfunctionality. Sculley squandered Apple's technical leadership, and thoroughly demoralized its engineers.

• lets not forget that the profitablity of apple in the scully years was a result of the desktop publishing boom- a market which apple had a monopoly in, untill the mid 90s - the groundwork for which was done in the apple-adobe postscript-laserwriter deal which steve jobs led before he was ousted by scully. AFAIK. herenot 14:46, 22 January 2006

[edit] Which strategy?

He is best known for his marketing skills, particularly in his introduction of 'the Pepsi Challenge' at PepsiCo, which allowed the company to gain market share over its rival, Coca Cola. Sculley followed this strategy at Apple throughout the 1980s and 1990s

Samsara (talk • contribs) 17:45, 22 May 2006 (UTC)

His marketing strategy, it says it right there. — Wackymacs 18:26, 22 May 2006 (UTC)

I've changed the wording slightly, is it better? — Wackymacs 18:27, 22 May 2006 (UTC)

[edit] destruction of Apple's engineering department

This paragraph is true (I was there), but needs to be sourced, does it not?