Johnny Örbäck

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Johnny Örbäck is a former head of the Malmö, Sweden division of the company HSB, who was the driving force behind the construction of Scandinavia's tallest structure "Turning Torso" designed by Santiago Calatrava. The immense structure was beset by construction defects since it was the first attempt to build such an unusually shaped building. Due to massive cost overuns, Örbäck was forced out as head of the company. Many people criticized his attempt to build high priced luxurious housing in Malmo, since it went against HSB's socialist roots. He defended it by comparing it to a Formula-1 car, which is expensive and unique but creates innovations which eventually are passed on to mass produced cars. Likewise, he hoped Turning Torso would become the new standard in the future for middle class homes. According to a film aired recently on the LINK channel, Orback was eventually forced out of the project which experienced massive cost overruns.