John S. Bowen (executive)
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For other uses, see John Bowen.
John S. Bowen (born circa 1927) is an American advertising executive and Advertising Hall of Fame inductee. He was CEO of D'Arcy Masius Benton & Bowles.
He oversaw the merger of Benton & Bowles and D'Arcy MacManus Masius, then ushered in their drive toward globalization. He was inducted into the hall of fame following his retirement.
[edit] References
- John S. Bowen via AAF Hall of Fame
- Rothenberg, Randall (May 3, 1990) THE MEDIA BUSINESS: Advertising; Head to Retire At D.M.B.&B. New York Times
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