John Lawson Johnston

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Jar of Bovril, for which Johnston became famous
Jar of Bovril, for which Johnston became famous

John Lawson Johnston (1839-1900) Mr Bovril, Born in Roslin, Midlothian.

He was sent to Canada by the French Army to supply beef in 1874 and developed Johnston's Fluid Beef (brand Bovril) while there. He sold his Canadian business in 1880 and returned to England where he lived at 'Bovril Castle' - Kingswood House, Sydenham while he developed the Bovril brand across Britain, based on the commercial promotion of dietetics. When he sold the Bovril company in 1896 he earned £2 million, although he stayed on as Chairman until his death.

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