John Battelle
From Wikipedia, the free encyclopedia
John Linwood Battelle is a journalist and has been a visiting professor of journalism at UC Berkeley. He is now founder, Chair, and Publisher of Federated Media Publishing. He also maintains Searchblog, a weblog covering search, technology, and media, at battellemedia.com. Battelle has also written for Business 2.0 and is program chair for the Web 2.0 conference. He studied at UC Berkeley, earning both a B.A. in Anthropology in 1987, and a M.Jour. (Master's in Journalism) in 1992.
He is one of the original founders of Wired magazine, the founder of The Industry Standard magazine and website, and "band manager" of the collaborative weblog Boing Boing.
[edit] Book on Google
In 2005 he published a book on Google and the Internet search industry, titled The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture.
This book has been translated into several languages:
- French: La Révolution Google.
- German: Die Suche: Geschäftleben und Kultur im Banne von Google & Co.
- Italian: Google e gli altri: Come hanno trasformato la nostra cultura e riscritto le regole del business.
- Portuguese: A Busca: Como o Google e Seus Competidores Reinventaram os Negócios e Estão Transformando Nossas Vidas.
- Spanish: Buscar: Como Google y Sus Rivales Han Revolucionado los Mercados y Transformado Nuestra Cultura.
[edit] References
- Battelle, John (Sept 2005). The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York: Portfolio. ISBN 1-59184-088-0.
