John A. Schneider

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For other persons named John Schneider , see John Schneider (disambiguation).

John A. (Jack) Schneider (born December 4, 1926) was suddenly appointed the president of the CBS Television Network on February 28, 1965, when his predecessor, James T. Aubrey, was fired.

He was born in Chicago, Illinois. After serving in the United States Naval Reserve in World War II, he graduated from the University of Notre Dame in 1948. Schneider told The New York Times upon taking the job "I'm 38 now, but I'll be 55 next week" on the suddenness of the promotion, Schneider having no experience at the network level.

He joined CBS in Chicago in 1950 and was working in national advertising sales when the network in 1958 bought WCAU-TV in Philadelphia, Pennsylvania. Schneider was named general manager of the station, serving until October 1964, when he was named general manager of WCBS-TV in New York City, the network's flagship owned-and-operated station.

His wife was Elizabeth.

[edit] Bibliography

  • Val Adams. "C.B.S. Ousts Aubrey as TV President: Unexplained Move Stuns Industry–Posts Goes to John A. Schneider". The New York Times. March 1, 1965. 1.
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