Joe Carcione
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Joseph W. Carcione (October 31, 1914 - August 2, 1988) was a consumer advocate known as "The Green Grocer." Carcione owned and operated a produce house in San Francisco, California, hosted short television bits offering advice in the world of produce, and wrote a newspaper column and two books on the same subject.
Carcione married Madeleine Ahern in 1937. They had three children. Joe died of intestinal cancer on August 2, 1988 at Peninsula Hospital in Far Rockaway, New York.