Joan B. Kroc

From Wikipedia, the free encyclopedia

Joan Beverly Kroc (née Mansfield) (August 27, 1928October 12, 2003) was the third wife of McDonald's CEO Ray Kroc and a philanthropist.

Contents

[edit] Biography

Kroc was born 1928 in St. Paul, Minnesota. Her father worked for a railroad and her mother was an accomplished violinist. She studied music at the McPhail School of Music in Minneapolis and started teaching at age 15. In 1945 she married Roland Smith, a Navy veteran and they had her only child the next year.

Kroc met her future husband, McDonald's Corp. founder Ray Kroc, in 1957 while playing piano at a bar in St. Paul, Minnesota. Kroc said in his autobiography that he "was stunned by her blond beauty". They carried on a secret relationship until they both divorced their spouses and they married in 1969.

[edit] Philanthropy

Kroc's first philanthropic endeavor was Operation Cork in 1976 in La Jolla. It aimed to inform doctors and other health workers about the dangers of alcoholism.

Her husband died January 1984, leaving her his fortune and the San Diego Padres baseball team. She tried to donate the team to the city of San Diego, but Major League Baseball rules forbid public team ownership. Kroc sold the team in 1990 and turned her attention to philanthropy.

In 2002 a large Salvation Army community center (Kroc Center) that she helped fund (to the tune of $87 million) opened to the public. Several institutions in the San Diego area are named after her, including the think tank the Joan B. Kroc Institute for Peace and Justice at the University of San Diego, the St. Vincent de Paul Joan Kroc Center for the Homeless in downtown and the Kroc-Copley Animal Shelter in the Morena District.

She also supported the Ronald McDonald Children's Charities and Ronald McDonald Houses.

As Padres owner she started Major League Baseball's first employee-assistance program for players and staff with drug problems.

Kroc was also active politically. In 1985 she spent millions of dollars in support of nuclear disarmament.

She is affectionately known by the citizens of Grand Forks, North Dakota and East Grand Forks, Minnesota as the "Angel" because of her anonymous $15 million donation to assist the cities after a devastating flood occurred there in 1997. She was often seen at the local homeless shelter anonymously helping out at the meal line and talking to patrons. She was revealed as the source of the funds when reporters tracked down ownership of the jet she used to fly into the area to survey damage.

[edit] Epilogue

Kroc died 2003 of brain cancer at Rancho Santa Fe, California. In a San Diego Union-Tribune article published upon Kroc's death, former Padre Tony Gwynn said:

Sadly, in her passing, people will really find out for the first time how much she meant to not only this community but to the world. She did things her way, not for recognition or other considerations but because it was the right thing to do.
It's a shame that most of us will only now find out the extent of what Joan did. She was a great owner, person and humanitarian. I remember when I declared bankruptcy in 1987. It was my darkest hour. And Joan was there to offer me words of encouragement and to address the team on my behalf.
She cared about the players and their families. Heck, she cared about everyone on the face of this earth. She loved to help people.

[edit] Bequests

Her will included significant bequests for a number of organizations.

[edit] External links

McDonald's
People: Dick and Mac McDonald | Ray Kroc
Ralph Alvarez | Fred L. Turner | George Cohon | Don Gorske | Michael R. Quinlan | Joan B. Kroc

Foods: Menu items | Arch Deluxe | Big Mac | Big N' Tasty | Big Xtra | Chicken McNuggets | Chicken Selects | Egg McMuffin | Filet-O-Fish | Happy Meal | Lean Beef Burger | McChicken | McDLT | McDonald's Fruit and Walnut Salad | McFlurry | McGriddle | McRib | Mighty Kids Meal | Quarter Pounder | Shamrock Shake | Snack Wrap | Special sauce


Characters: Ronald McDonald | Mayor McCheese | Birdie the Early Bird | Hamburglar | Grimace | Captain Crook | Big Mac | Fry Guys/Fry Kids | Uncle O'Grimacey | Mac Tonight


Places: Countries with McDonald's franchises | McDonaldland | The Hamburger Patch | McDonald's Museum | Ronald McDonald House | Hamburger University | Rock & Roll McDonald's


Other: History | TV campaigns and slogans | Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. | McDonald's Menu Song | i'm lovin' it | Fast Food Nation | Super Size Me | Golden Arches | The Wacky Adventures of Ronald McDonald | Legal cases | McDonaldization | M.C. Kids video game | Global Gladiators | McDonald's Monopoly | Supersize | Urban legends