JNCO
From Wikipedia, the free encyclopedia
JNCO, pronounced "Jinco", is a Los Angeles,California based clothing company specializing in jeans. Founded in 1985 by Milo and Jacques Revah, JNCO gained recognition in the early 1990s with its ultra-wide straight legged denim jeans featuring elaborate pocket logos and a unique street look. This street look was popularized throughout the 90s starting in LA and working its way nation-wide. JNCO also manufactures t-shirts, fleeces, khaki pants and other clothing articles. Unlike similar California based apparel manufacturers, JNCO manufactures most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot operation also owned by Milo and Jacques Revah.
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[edit] Styles
"JNCOs" became a generic term used to refer to any brand of jean in the same straight-legged, ultra-wide style. The pants were sold mainly in urban specialty stores and became popular among many members of the hip-hop, skater and raver subcultures. After JNCOs grew in popularity, department store chains such as Kohl's and mall retail stores such as Pacific Sunwear began to carry them.
JNCO jeans were produced in a variety of styles and lines, ranging from ultra-wide jeans with leg openings greater than 50 inches to more conservatively-cut styles. JNCOs were known for featuring superfluously large back pockets with graffiti-like inspired artwork embroidery, such as flaming skulls and the "JNCO Crown". Some names of JNCO styles included Mammoths, Crime Scenes, Buddha, Tribals and Rhinos. Kangaroos, which had 34-inch leg openings and extremely large back pockets, featured embroidery of a kangaroo with boxing gloves above the right rear pocket.
Hulk Hogan was known as being a big fan of JNCO jeans, often wearing them in public. [1]
[edit] Current Status of the Company
In 2006, rumors began that JNCO went out of business. These rumors were fueled by the lack of updates on the official website as well as disappearance of JNCOs from department and retail outlets. Without any official statement from the company, the current, as well as future, status of the company remains uncertain. JNCOs remain a popular item on eBay, with used pairs of classic JNCO jeans sometimes selling for over $60 and new pairs sometimes selling for over $100.
