Jim Sterne

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Jim Sterne is an author and speaker on Internet marketing, E-mail marketing and Web analytics. He is president of the Web Analytics Association and produces the Emetrics Summit.

[edit] Books

• World Wide Web Marketing (published 1995) ISBN 0-471-12843-0
• World Wide Web Marketing 2nd Edition (published 1998) ISBN 0-471-31561-3
• Email Marketing (published 2000) ISBN 0-471-38309-0
• Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive (published 1996) ISBN 0-471-15506-3
• What Makes People Click: Advertising on the Web (published 1997 ISBN 0-7897-1235-0
• World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (published 2001) ISBN 0-471-41621-5
• Web Metrics: Proven Methods for Measuring Web Site Success (published 2002) ISBN 0-471-45050-2

[edit] External links

• Jim Sterne's Company Target Marketing of Santa Barbara homepage