Jim McGuinn
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| Born: | 1966 Philadelphia, Pennsylvania |
|---|---|
| Occupation: | Program Director, Radio show host |
| Website: | Y-Rock On XPN |
Jim McGuinn is a long-time Philadelphia resident known for his work in the radio industry. He served as Program Director of the now defunct Y100 100.3FM and its predecessor, WDRE, both of which changed formats after being bought by Radio One.
McGuinn took the Y100 brand online in 2004 with Y100Rocks.com, meant to serve as the internet reincarnation of Y100 after the public outcry that took place online after the station's modern rock format was abandoned. In August 2006, McGuinn merged Y100Rocks into WXPN's family of programming.
He now serves as the Program Director for Y-Rock On XPN, which exists both as programming on WXPN as well as a full-time internet radio operation.
[edit] Radio Career as a Program Director
[edit] As Program Director for Y-Rock On XPN
McGuinn was responsible for merging the Y100Rocks brand with the executives at WXPN, chiefly Roger LaMay and Bruce Warren. The unique merging of the Y100Rocks brand into the WXPN family of programming occurred on August 30, 2006. The deal worked such that Y100Rocks continued under the moniker "Y-Rock On XPN" and while it would continue to broadcast on the internet 24/7, it would also be broadcast on WXPN 88.5FM in Philadelphia on Wednesday, Thursday and Friday nights. The shows that simulcast on WXPN are hosted by McGuinn.
With the merging of the two brands, McGuinn had succeeded in finding a permanent home for his displaced ex-patriots from Y100, who had been broadcasting online out of various apartment complexes in Philadelphia since Radio One silenced WPLY in February 2004. The executives at WXPN provided the Y-Rock staff - led by McGuinn as Program Director and run by a staff of largely volunteers - with studio and office space in their University of Pennsylvania-provided headquarters at 3025 Walnut Street in Philadelphia.
