Jif (peanut butter)
From Wikipedia, the free encyclopedia
Jif is a brand of peanut butter made by The J.M. Smucker Co., which purchased the name from Procter & Gamble in 2001. It debuted in 1958 and became very popular among kids and adults alike. In 1974, Extra Crunchy Jif was introduced, to even bigger sales. In an effort to market to the health-conscious, the company introduced Simply Jif in 1991; this includes less sodium and sugar than regular Jif. Reduced Fat Jif was introduced in 1995.
Contents |
[edit] Advertising
For many decades, hundreds of TV commercial have aired for the product, ending with the familiar tagline, "Choosy mothers choose Jif" and, later, "Choosy moms choose Jif."
More recently, a slightly modified tagline has been used in Jif commercials; "Choosy moms, and dads, choose Jif."
[edit] Production
There are now 6 different kinds of Jif Peanut Butter: Regular, Extra Crunchy, Simply Jif (low sodium and sugar), Reduced Fat, Reduced Fat Crunchy, and Peanut Butter & Honey. Jif is also available in a 6-pack of individual servings of Jif Peanut butter, sold under the name "Jif to Go."
All variants of Jif are produced at a facility in Lexington, Kentucky. The company claims it is the largest peanut butter factory in the world.
Smucker has stated that Jif and its other peanut butter brands are NOT affected by the February 2007 salmonella outbreak that has affected competing brands Peter Pan and Great Value. [1]
